ART DIRECTION  ♡  GRAPHIC DESIGN  




FLANNELS ART DIRECTION



FLANNELS Autumn/Winter ‘25


AW Campaign revolving around British Comforts; the nostalgic, familiar moments of the autumn winter season.


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FLANNELS ART DIRECTION



FLANNELS Spring ‘25  



Showcasing the very best edit of the Spring ‘25 collections and brands,
aligning to key categories and stories of the season.


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FLANNELS    
ART DIRECTION       



FLANNELS Activewear ‘25


A multi sensory campaign that explores elevated everyday performance through the lens of our intentions:  Mind, Body, Soul and Heart. 
FLANNELS    
ART DIRECTION       



FLANNELS Christmas ‘24


Refractions from a disco ball illuminating the world’s sparkliest dance floor. A world of 
glitz & glamour, a dazzling backdrop to a FLANNELS futuristic disco. Iridescent, incandescent, iconic.
FLANNELS ART DIRECTION



FLANNELS Summer ‘24



Showcasing the best of FLANNELS Luxury & Contemporary brands for the
Summer 2024 season in key commercial categories.


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FLANNELS    
ART DIRECTION       



FLANNELS Balenciaga SS24


Spring 2024 Showroom shoot. 

FLANNELS    
ART DIRECTION       



FLANNELS Christmas ‘23


Showcasing the best of our luxury brands within key commercial categories for the peak Christmas period.
USC
   
ART DIRECTION


USC SS25

USC Spring Campaign focusing on classic brands and product. All about redescovering what’s original about ourselves, and how we express our style.
FRAMEART DIRECTION & DESIGN


FRAME Rebrand 



Rebrand for London Fitness Studio: FRAME. 
Logo refresh, brand identity, and campaign launch.  
FLANNELS ART DIRECTION

FLANNELS Valentine’s Day


Lucky in love. A 360 campaign for Valentine’s Day. 














©2025
AYRA PEREDO
ART DIRECTOR / GRAPHIC DESIGNER