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Christmas 2025




 For Christmas 2025, we capture the excitement and magic that ripples across cities in the UK as they turn on their lights, hang their decorations, and fully embrace the holiday season.

At the centre of every major city in the UK is a Grand Hotel, an iconic establishment that serves as the ultimate festive destination. The Grand Hotel will be the backdrop for our Christmas campaign as we celebrate the magic of a trip to the city centre, in the midst of Christmas arriving. 




Director & DOP: Jake Erland
Photographer: Joseph Ironmonger
Socials Photographer: Sandra Seaton
Still Life Photographer: Matt Brann
Production: Aalto Production
Set Designer: Bryony Edwards
MUA: Alex Reader
Hair: Mayuko Nakae

CAMPAIGN CONCEPT VISUAL REFERENCES ART DIRECTION  AV STORYBOARDS CAMPAIGN ROLL OUT CASTING 





















©2025
AYRA PEREDO
ART DIRECTOR / GRAPHIC DESIGNER