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ART DIRECTION  ♡  GRAPHIC DESIGN  




Flannels
Christmas 2025




 The brief for the FLANNELS Christmas 2025 campaign was to showcase the best of our luxury brands within key commercial categories for the peak Christmas period, acting as a bridge between our Main Christmas campaign (brand awareness) and our Gift Guide (commercial).

We want to celebrate the feeling of closeness at Christmas - from the chaos of shopping to the harmony of being reunited with friends and family. We will peer into the emotions of giving & receiving injected with a frenzy of feelings. “IT’S GIVING” joy, sparkle, magic, opulence.


Utilising abstraction, cropping and reframing we move intimately close to our cast and their looks, creating enormously hyper real pictures.

Photographer/Director: Jeff Hahn
DP: Zoe Que
Production: NOIR Productions
Set Designer: Furmaan Ahmed
MUA: Karla Q Leon

CAMPAIGN CONCEPT VISUAL REFERENCES ART DIRECTION  AV STORYBOARDS CAMPAIGN ROLL OUT  





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©2025
AYRA PEREDO
ART DIRECTOR / GRAPHIC DESIGNER