Flannels
Christmas 2025
The brief for the FLANNELS Christmas 2025 campaign was to showcase the best of our luxury brands within key commercial categories for the peak Christmas period, acting as a bridge between our Main Christmas campaign (brand awareness) and our Gift Guide (commercial).
We want to celebrate the feeling of closeness at Christmas - from the chaos of shopping to the harmony of being reunited with friends and family. We will peer into the emotions of giving & receiving injected with a frenzy of feelings. “IT’S GIVING” joy, sparkle, magic, opulence.
Utilising abstraction, cropping and reframing we move intimately close to our cast and their looks, creating enormously hyper real pictures.
We want to celebrate the feeling of closeness at Christmas - from the chaos of shopping to the harmony of being reunited with friends and family. We will peer into the emotions of giving & receiving injected with a frenzy of feelings. “IT’S GIVING” joy, sparkle, magic, opulence.
Utilising abstraction, cropping and reframing we move intimately close to our cast and their looks, creating enormously hyper real pictures.
CAMPAIGN CONCEPT - VISUAL REFERENCES - ART DIRECTION - AV STORY BOARDS - CAMPAIGN ROLL OUT
DP: Zoe Que
Production: NOIR Productions
Set Designer: Furmaan Ahmed
MUA: Karla Q Leon