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Activewear 2025





The road to wellbeing is paved with Good Intentions… This new year we are suspending reality, and finding the balance between reaching new heights and staying grounded.

A multi sensory campaign that explores elevated everyday performance through the lens of our intentions: Mind, Body, Soul and Heart.

Photographer: Yiskid
Director: Joseff Morgan
Production: Aalto Production


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©2025
AYRA PEREDO
ART DIRECTOR / GRAPHIC DESIGNER