ART DIRECTION  ♡  GRAPHIC DESIGN  




Flannels
Christmas ‘24




Looking back at previous FLANNELS Christmas campaigns, we wanted to create a fresh approach while utilising our creative codes. We created a hyper-real disco that lived in a more liminal space, not tied to space or time.

Refractions from a disco ball illuminating the world’s sparkliest dance floor. We’re creating a world of glitz & glamour, a dazzling backdrop to a FLANNELS futuristic disco.

Iridescent, incandescent, iconic.

We spin across the room to sound system bangers, taking in fall to the floor fashion, the blur of the evening and the shimmer of glitter.

Photographer/Director: Scandebergs
DP: Pete Bishop
Production: NOIR Productions
Set Designer: Furmaan Ahmed
MUA: Aimee Twist
Hair: Michael Harding


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©2025
AYRA PEREDO
ART DIRECTOR / GRAPHIC DESIGNER