art director/creative lead
art direction
flannels valentine’s day
creative lead for FLANNELS Valentine’s Day 2023. our tagline was FLANNELS IS FOREVER, a play on the idea that flowers die, but a gift from flannels will last a lifetime.
the campaign included stills to live across the website, retail placements, and out of home.
worked closely with the retail and vm team to activate the campaign at the sheffield FLANNELS flaship.
photographer matt brann