FRAME
Rebrand
Leaning into the 80’s vibes of OG Frame - but giving it a modern, elevated, and fresh look that feels culturally relevant. The aim was to visually update the brand, retaining it’s friendly, approachable nature — but with a sexy and fun twist.
FRAME is about connecting with yourself to understand exactly what your body needs. FRAME imagery is personal, capturing every feeling in each shot. Sweat, laughs, focus, and movements. Always bright, vibrant, fun and colorful - never feels like a stock photo.
FRAME is about connecting with yourself to understand exactly what your body needs. FRAME imagery is personal, capturing every feeling in each shot. Sweat, laughs, focus, and movements. Always bright, vibrant, fun and colorful - never feels like a stock photo.
CAMPAIGN CONCEPT - VISUAL REFERENCES - ART DIRECTION - GRAPHIC DESIGN
Brand Strategy & Direction: Beckie Stanion
Photographer: Hannah Cosgrove
Production: Molly Bolton