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Autumn/Winter 2025




As the days get darker and the temperature drops, we lean into what a cozy British season feels like. The AW Campaign revolves around British Comforts; the nostalgic, familiar moments of the autumn winter season.

Shot on location, at a quintessential British home, we capture authentic moments of finding comfort at home.



Photographer/Director: Suleika Mueller
DP: Tom Butler
Production: Aalto Production
Set Designer: Penny Mills
MUA: Wendy Turner
Hair: Mayuko Nakae

CAMPAIGN CONCEPT VISUAL REFERENCES ART DIRECTION  AV STORYBOARDS CAMPAIGN ROLL OUT CASTING 























©2025
AYRA PEREDO
ART DIRECTOR / GRAPHIC DESIGNER