ART DIRECTION  ♡  GRAPHIC DESIGN  




Courez
Summer Campaign




HARDCORE JOY. UNINHIBITED PLEASURE. SELF EXPRESSION. DANCING IS BACK! SHORT DRESSES. RULES ARE OUT THE WINDOW. 

Courez’s first global campaign captures three friends as the city’s summer day slips into a hot summer evening, full of possibility. The night unfolds in flashes: dancing on a rooftop, running in the streets, laughter spilling onto the pavement, moments that feel chaotic and cinematic all at once. Every scene is punctuated with the rebellious spirit of Gen Z in the summer: euphoric, untamed, and authentic.





Director/DOP/Edit: Studio Plex
Photographer: India Ashmore
Stylist: Gemma Baguley 
HMU: Rashida Blair 


CAMPAIGN CONCEPT VISUAL REFERENCES ART DIRECTION  AV STORYBOARDS  





















©2025
AYRA PEREDO
ART DIRECTOR / GRAPHIC DESIGNER