Courez
Summer Campaign
HARDCORE JOY. UNINHIBITED PLEASURE. SELF EXPRESSION.
DANCING IS BACK! SHORT DRESSES. RULES ARE OUT THE WINDOW.
Courez’s first global campaign captures three friends as the city’s summer day slips into a hot summer evening, full of possibility. The night unfolds in flashes: dancing on a rooftop, running in the streets, laughter spilling onto the pavement, moments that feel chaotic and cinematic all at once. Every scene is punctuated with the rebellious spirit of Gen Z in the summer: euphoric, untamed, and authentic.
DANCING IS BACK! SHORT DRESSES. RULES ARE OUT THE WINDOW.
Courez’s first global campaign captures three friends as the city’s summer day slips into a hot summer evening, full of possibility. The night unfolds in flashes: dancing on a rooftop, running in the streets, laughter spilling onto the pavement, moments that feel chaotic and cinematic all at once. Every scene is punctuated with the rebellious spirit of Gen Z in the summer: euphoric, untamed, and authentic.
CAMPAIGN CONCEPT - VISUAL REFERENCES - ART DIRECTION - AV STORYBOARDS
Photographer: India Ashmore
Stylist: Gemma Baguley
HMU: Rashida Blair