BRANDED Magazine Jan/Feb 2016 Issue
This spread was my first time working as creative director. For this project, the lead designer gave me the concept for the shoot (backpacks), and I researched and created the visual concept for the spread. I found the photographer, stylist, and models I was confident would carry out my visual plan. I organized the location, time, and resources (plants, backgrounds, props) that we would use for the spread. At the photoshoot, I had poses planned out for the models and ensured that the right shots were being taken.
Once the photoshoot was done, I worked with the photographer to achieve the right edits for the photos and designed the spread.